Artificial intelligence (AI) is one of the most exciting and rapidly advancing fields in technology. AI has the potential to transform industries from healthcare to finance and transportation. With the ability to analyze large amounts of data and perform tasks that would otherwise require human intelligence, AI is poised to change the way we live and work in the years to come. Gen Z Overall, graphic design plays a vital role in modern marketing and branding, helping businesses establish their identity, communicate their message, and engage with their target audience. By understanding the principles of color, typography, and visual communication, businesses can create compelling designs that capture the attention of their audience and effectively communicate their brand's message.